Customer journey
Prospects browse your website. Does it guide them all the way to getting in touch?
Understand my customers’ journey →WHO IS THIS SITE STRUCTURE AND CUSTOMER JOURNEY SERVICE FOR?
Does any of this sound familiar?
You’re a little embarrassed to show people your website
Over the years, you’ve added pages and sections without an overall plan. Your own team can no longer find the products. You want to put things in order before the next redesign.
You’re launching a new product line. Where does it belong?
A new range, a new segment, a new activity to add. Where can it go without disrupting what already works? You need a site structure that makes sense now and will still work three years from now.
Visitors arrive but never become leads
They land on your website, look at a page or two, and leave without contacting you. You feel you’re close. You want to understand what goes wrong between their arrival and the contact form.
Three areas of work for the customer journey
01
What your current pages actually do
Some pages attract people discovering your business. Others speak to prospects comparing options. Still others are for people ready to get in touch. We map which pages serve each purpose, which are missing, and which simply get no visits.
In SEO terms
- An assessment of the user journey
- Analysis of how visitors engaged with your pages over the past year
- Identification of each page’s purpose, from discovery and education to conversion
- Review of calls to action and landing pages
02
A site structure that follows your prospects’ buying journey
Before calling you, a prospect moves through several stages: discovery, comparison, and decision. We reorganize your site so it covers each stage in the right order. This includes your French and English pages for the markets you target.
In SEO terms
- Segmenting your prospect types
- Mapping pages to the conversion funnel
- Identifying priority money pages for the menu
- Removing or changing pages that add no value
03
Internal links that lead toward contact
Links between your pages guide visitors from one stage to the next. We design the linking plan so each page leads naturally to the following step and, ultimately, to getting in touch.
In SEO terms
- A complete internal linking plan
- Redirects associated with site structure changes
- Adding or changing calls to action according to each page’s place in the conversion funnel
What you receive
A map of your existing pages
Which ones move visitors toward contact, which get no visits, and which are missing.
A complete site structure plan
A recommended structure aligned with your commercial priorities and what your prospects search for.
An internal linking plan
The links to create between pages to guide visitors naturally toward getting in touch.
The associated redirects
Every structural change comes with a redirect plan to protect your Google rankings.
Our first conversation is about you.
Your market, your customers, what’s holding you back, and what you’ve already tried. Only then do we see whether what we offer is a good fit.
Let’s discuss your project →The results.
+20%
more sales through Google
Tape à l’œil: 20% more Google-driven sales by guiding visitors to the right pages
By improving the user journey and internal links, Tape à l’œil increased sales generated through Google by 20% in seven months, going from 1,380 to 2,050 top-three rankings for purchase-related searches.
Read the case study →Frequently asked questions
We already have a lot of pages. Do we need to rebuild everything?
Not necessarily. Some pages should stay, others should be combined, and others removed. The goal isn’t more pages; it’s the right pages in the right places.
How is this different from a website redesign?
We work only on the structure and links between pages. Your website looks the same, but its organization becomes more effective at turning visitors into leads.
Will this affect our Google rankings?
Yes. A poor site structure can cost you rankings. A good one makes your website more coherent, while redirects protect your existing rankings during the change.
Do you implement the changes or just advise us?
We provide a complete plan with precise instructions. Your technical provider implements it, or we can recommend a developer.
Let’s see whether your website really guides visitors toward getting in touch
An initial conversation to see if we can help.
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