SEO migration
Building or redesigning a website: This is when your Google visibility is on the line.
Let’s discuss my new website →
WHO IS OUR WEBSITE CREATION AND MIGRATION SUPPORT FOR?
Does any of this sound familiar?
You’re redesigning your site, but no one is talking about SEO
The designs are approved and the schedule is set. But answers about visibility after launch are vague. You don’t want to approve the next step without an SEO safeguard.
You’re starting fresh, but dread having to start over right afterward
A new business, brand, or offering. You know that a site built on shaky technical foundations is hard to fix later. You want to invest in solid foundations, not pay twice.
Your brand is restructuring without anyone leading SEO
A merger, consolidation, or international expansion. Today’s decisions will shape visibility for years to come. You need someone to protect the audience you’ve built through the transition.
Our support covers all three phases of your project
Before launch
We map what works on your current site: pages that drive traffic, Google rankings, and the links you’ve earned. This is your SEO equity, and we make sure it carries over to the new site. For French and English pages, we also account for the markets they serve. SEO in another local language calls for close collaboration with a writer who knows that language and market.
Deliverables: pre-redesign audit, list of URLs to retain, technical recommendations.
On launch day
We check that every old page redirects to the right page on the new site. We make sure Google can access, read, and index your site without obstacles. Nothing is left to chance on launch day.
Deliverables: redirect plan, pre-launch SEO checklist, technical sign-off.
After launch
We monitor your rankings and traffic in the first few months. If anything drops, we act quickly. We also run a link building campaign to help Google recognize your new site sooner.
Deliverables: monthly tracking report, adjustments where needed, post-launch link building campaign.
What you receive
A complete pre-redesign audit
Everything Google knows about your current site, mapped before anything changes. A documented starting point.
An effective redirect plan
Every old URL points to the right new page, so your Google rankings don’t vanish in the move.
An SEO checklist approved before launch
Your new site is technically ready before it goes live, not afterward.
Two months of post-launch monitoring
We stay involved after launch. If your rankings shift unusually, we spot it and take action.
Our first conversation is about you.
Your market, your customers, what’s holding you back, and what you’ve already tried. Only then do we see whether we can help.
Let’s discuss your project →The results.
0 → 700+
ranking keywords
Aluminum window and door manufacturer: a redesign with no loss of visibility
This B2B manufacturer with 90 employees moved to a new site without losing a single Google ranking. The result: more than 700 ranking keywords in the first year, including positions for strategically important industry searches.
Read the case study →Frequently asked questions
Can you guarantee no traffic loss during a migration?
No. There’s always some adjustment in the first few days after launch. With proper preparation, any losses are small and temporary. Without preparation, they can be permanent.
Our web agency already handles the technical work. Why involve you?
A web agency builds websites; it doesn’t manage SEO throughout a migration. We work directly with your agency: we provide the instructions, and they implement them. Each of us handles our own specialty.
We’re starting from scratch and have no current site. Is the process the same?
The pre-launch phase is different: instead of auditing an existing site, we analyze competitors and build the site structure correctly from the outset. The launch and monitoring phases remain the same.
How long does the support last?
For the duration of your website redesign: one month of preparation before launch, followed by at least two months of monitoring.
Let’s plan for the risks of your migration together
An initial conversation to see if we can help.
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