Does any of this sound familiar?
Your most important pages don’t show up on Google
This is the page that sells your offer, the one your sales meetings depend on. Yet it’s nowhere to be seen for the searches that matter. You want it to work for you.
Visitors come to your website and leave without contacting you
The traffic is there; the numbers confirm it. But the form stays empty and the phone doesn’t ring. You want to know what’s missing so those visitors become qualified leads.
When you search for your business on Google, a competitor appears first
You type in what you do, and there they are at the top. Your offer is better and your references prove it, but that’s not what Google shows. You want to reclaim that position.
Our process covers four main areas
Find the pages with the most to gain
We analyze clicks and impressions across your pages, search volumes for your keywords, and sales data if you have it. We combine this with a quick review of the visitor journey to identify what holds back conversions.
Rework those pages in depth
For each priority page, we identify what your target customers expect and what makes them hesitate. We rewrite the content to match the terms your prospects search for in French and English before buying or getting in touch.
Strengthen their place within your website
We improve the internal links to your priority pages, using varied wording so Google can associate them with more relevant searches. If a page needs a more prominent place in your site structure, we provide targeted technical guidance.
Improve their visibility on Google
We build authority specifically for these pages to help Google recognize them sooner. This isn’t a generic effort spread across the whole site; it’s focused where it can have the greatest impact.
What you receive
A combined analysis of your pages and data
High-potential pages identified, with clear reasons for each choice.
Sales pages revised in depth
Content, keywords, and structure: each priority page is optimized to convert and to be found on Google.
A targeted internal linking plan
The links to create or change to strengthen your priority pages within the site.
Page-by-page performance tracking
Rankings, traffic, conversions: you see what each page actually generates.
Our first conversation is about you.
Your market, your customers, what’s holding you back, and what you’ve already tried. Only then do we see whether what we offer is a good fit.
Let’s discuss your project →The results.
+48%
more visibility for purchase-related searches
Tape à l’œil: 48% more visibility for pages that drive sales
By focusing on high-converting product and category pages, Tape à l’œil gained 48% more visibility for purchase-related searches in seven months, rising from 1,380 to 2,050 top-three rankings on Google.
Read the case study →Frequently asked questions
We optimized our website two years ago. Why do this again?
Visitor behavior changes, your competitors move forward, and your commercial priorities evolve. A page optimized two years ago may no longer match what your prospects search for today.
We don’t have structured sales data. Can this service still work?
Yes. Sales data enriches the analysis but isn’t essential. Your website analytics and Google search data provide a strong basis for identifying priority pages.
How is this different from a website redesign?
A redesign touches everything. Here, we work precisely on three to five pages. It’s faster, more focused, and the impact on revenue may become visible much sooner.
Do you also redesign these pages?
No. We work on content and structure. If design issues hinder conversions, we flag them and point you to the right specialist.
Book a conversation about your key pages
An initial conversation to see if we can help.
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