SEO Competitor Analysis
A clear map of the field before you decide where to invest
Explore my opportunities →WHO IS COMPETITOR ANALYSIS FOR?
Does any of this sound familiar?
You’re tired of seeing the same competitors ahead of you
The same brands consistently appear for your most important searches. You want to pinpoint what they’re doing so you can compete with them.
You’re launching an offer, but Google is unfamiliar territory
A new product line, service, or segment. You don’t know who already ranks for the searches that matter. You want to map the landscape before investing.
You’re about to target keywords blindly
You’ve identified searches that could change your business. Before spending time and money on content and links, you want to know whether they’re worth pursuing and what it will take.
Competitor analysis covers three areas
01
What your competitors target on Google
The searches they appear for, the pages that bring them traffic, and the gaps you could use. You see the field as it is, not as you imagine it. We compare searches in French and English in the countries you target.
In SEO terms
- Content gaps
- Shared keywords
- Share of voice
- Major topic areas
- Search intent
02
What your website is missing
Structure, content, and technical setup: a point-by-point comparison of what separates your website from the sites ahead of it. The goal is to identify what’s missing and do it better, not copy them.
In SEO terms
- Site architecture
- Pages featured in the menu
- Site size and page count
- Types of content offered
03
The authority your competitors have built
Links from other sites are a strong signal to Google. We look at who mentions your competitors, which sites those links come from, and where you could find similar opportunities.
In SEO terms
- Backlink profile, including volume, quality, anchor text, and TTF
- Share of dofollow and nofollow links
- Share of links that appear to have been purchased
- Domain authority and referring websites
What you receive
A map of your SEO market
Who your real competitors are on Google, which searches they rank for, and where they’re vulnerable.
A clear comparison of your website and theirs
The gaps, explained and ranked by their impact on your visibility.
A list of concrete opportunities
Keywords you haven’t covered, topics to address, and angles to take to get ahead of them on Google.
Our first conversation is about you.
Your market, your customers, what’s holding you back, and what you’ve already tried. Only then do we see whether what we offer is a good fit.
Let’s discuss your project →The results.
x2
rankings for commercial searches
B2B SaaS: commercial keyword rankings doubled against U.S. giants
Sociabble, a French SaaS company in a fiercely competitive English-language market, doubled its rankings for strategic commercial searches. Competitor analysis uncovered exploitable gaps in the U.S. leaders’ SEO strategies.
Read the case study →Frequently asked questions
We already know our competitors. Why pay for an analysis?
Knowing your commercial competitors is different from knowing what they do on Google. Your real SEO competitors aren’t necessarily the companies you meet in bid processes.
Is competitor analysis enough to define our SEO strategy?
It lays the groundwork. It shows you where to go and why. The content roadmap sets out how to get there in practice.
How many competitors do you analyze?
We focus on the three to five competitors most relevant on Google in your industry and area. More isn’t always better.
Does the analysis need to be repeated regularly?
For most small and midsize businesses, every 12 to 18 months is enough, unless there’s a major change in your industry or a direct competitor’s strategy.
30 minutes to map your SEO market
An initial conversation to see if we can help.
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