Multilingual SEO
An international SEO strategy takes more than translating your pages.
Let’s talk about my international visibility →WHO IS MULTILINGUAL SEO FOR?
Does any of this sound familiar?
You paid for translations nobody finds
You added English, German, or Spanish a few years ago without an SEO strategy. It was expensive and brings in almost nothing. You want to get more value from that investment.
Your competitors are pulling ahead internationally
Their websites rank well in Germany, Italy, and Spain while you’re just getting started. That head start costs you export leads every month. You want to close the gap, not let it grow.
You’re launching exports, but your website isn’t ready
You have a new export sales rep, a new market, and approved investment. The team has high expectations, but the website isn’t ready to welcome prospects abroad. You want your visibility to match your ambitions.
Our international strategy covers three main areas
Identify the priority markets and searches
We identify real opportunities before taking action: countries where you already have customers, where competitors have little presence, and where people actually search for your products.
What we analyze: priority target markets, search volume by country, and local SEO competition for your key searches.
Adapt your website to each market
Translation alone isn’t enough. Google needs precise technical signals to understand which country and language each page targets. We handle SEO for your French and English content directly, including when you want to reach customers in other European countries. To target searches in another language, we work closely with a writer who knows the language and local search habits. You don’t have to coordinate that yourself.
What we work on: multilingual site structure, content adapted to local needs, and geographic targeting signals.
Build local credibility in each market
Being visible abroad calls for local signals: links from respected websites in that country and mentions in local media. We build these signals market by market.
What we work on: links from local sources and listings on relevant directories and platforms in each country.
What you receive
An assessment of your current visibility in your target markets
What Google and Bing in each country see of your business, how you compare with local competitors, and the concrete opportunities available.
A prioritized international SEO plan
Which markets to tackle first, what to do, and in what order. The first results generally appear within three to six months.
Tracking for each market
We track rankings and traffic separately for every target country, every month.
Our first conversation is about you.
Your market, your customers, what’s holding you back, and what you’ve already tried. Only then do we see whether what we offer is a good fit.
Let’s discuss your project →Frequently asked questions
We already export, but our website isn’t available in other languages. Where should we start?
We start by identifying one or two priority markets and checking whether French or English versions of your key pages match how prospects search there, or whether you need a dedicated site structure. If another language is needed, we involve a writer who knows it.
Is automatic translation of our website enough?
No. Automatic translation without adaptation doesn’t reflect how people search locally. We work with content tailored to the market, not simply transferred from one language to another.
We sell in 10 countries. Do we need to cover them all at once?
No. We prioritize the two or three markets with the greatest potential and move forward one market at a time.
Does international SEO work for every industrial sector?
Yes, wherever customers abroad actively search for what you offer. That’s generally true of equipment, industrial parts, and B2B logistics. We check before proposing any work.
Is this a monthly service or a one-time project?
Either, depending on your needs. The analysis and plan are defined deliverables. Market-by-market tracking forms part of ongoing monthly support. We’ll decide together in our first conversation.
Book a conversation about your international expansion
An initial conversation to see if we can help.
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